The artist put together a series of syringes labeled with different, recognizable fluids. The image, called “Ink Costs More Than Human Blood” is meant to shock the viewer. I hate having to buy printer ink because it is so outrageously expensive, but I never considered that when you compare the volume of printer ink to the volumes of other commonly used fluids, printer ink is far and away the most expensive. While I’m not sure where the artist came up with the price of human blood, the difference in price between the eight fluids shown is surprising. One milliliter of printer ink costs 70 cents, whereas the same amounts of blood, penicillin, bottled water, and crude oil cost 40, 8, 4, and 3 cents per milliliter, respectively. I think it’s a commentary on our society in that the demand for printer ink is so high that companies can charge exorbitant prices and people will still buy it. The argument is that ink is expensive because development of the technology for both the printer and the ink is expensive. People rely on the accuracy of printers, and considering that the majority of printers purchased are in the consumer market, companies have to ensure, on a massive scale, that all of their printers produce high quality images. But looking at the other fluids, you would think that in the 21st Century someone would have developed a cheaper method to produce printer ink, but companies have little incentive to develop this technology when they can charge such high prices.